1. Parties and scope
These Terms of Service ("Terms") form a binding agreement between TravelTradeInsights FZ-LLC, a company registered globally, UAE ("TravelTradeInsights", "we", "us") and the business engaging our services ("Client", "you"). These Terms apply to all engagements unless explicitly superseded by a signed Master Services Agreement (MSA), Statement of Work (SOW) or other written agreement. Where an MSA or SOW conflicts with these Terms, the MSA or SOW prevails.
Our services include — but are not limited to — travel website design, redesign, SEO, AI search, AI search, getting customers through ads, social media marketing, lead generation, customer follow-up system, bookings that happen automatically, AI agent development, simple screen showing your numberss and digital transformation consulting, all delivered exclusively to travel and tourism businesses.
2. Engagement structure
Every engagement follows a defined commercial structure documented in writing before work begins:
- Discovery sprint — a fixed-fee, 2-week diagnostic to produce a Growth Diagnostic, 90-day roadmap and SOW for the larger engagement.
- Fixed-fee project — defined scope, milestones, deliverables and acceptance criteria (used for websites, AI builds, one-off consulting).
- Monthly retainer — ongoing growth services (SEO + AI search + paid + content) at a defined monthly fee, with quarterly KPI reviews.
- Milestone-based transformation — multi-phase work (customer follow-up system, bookings that happen automatically) billed on milestone acceptance.
Out-of-scope requests are addressed by Change Request, signed by both parties, before work begins on the change.
3. Client responsibilities
The success of every engagement depends on timely and accurate client cooperation. The Client agrees to:
- Provide accurate, complete and current information about its business, supplier relationships, booking economics and traveller data.
- Make available the agreed Client stakeholders (executive sponsor, day-to-day point of contact) within agreed response times — typically 2 business days for approvals.
- Grant timely access to systems required to deliver the work (Google Search Console, Google Analytics, Google Ads, Meta Ads Manager, CMS, customer follow-up system, booking system, tool that updates your availability everywhere, hosting).
- Review and respond to deliverables within the review windows defined in the SOW. Deliverables not rejected with specific written feedback within 10 business days are deemed accepted.
- Pay invoices in accordance with these Terms and the SOW.
4. Fees, payment terms and taxes
Fees are stated in the SOW in one of: USD, AED, GBP, SGD or INR. Default payment terms are:
- Retainers: Net 14 days from invoice date, billed monthly in advance.
- Fixed-fee projects: 40% upfront on signature, 40% on agreed mid-milestone, 20% on handover.
- Milestone transformation work: per-milestone invoicing as defined in the SOW.
We accept payment by international wire transfer, Stripe (USD, GBP, EUR, SGD, AED), Razorpay (INR) and local bank rails. Late payments accrue interest at 1.5% per month or the maximum permitted by applicable law, whichever is lower. We reserve the right to suspend services on accounts more than 30 days overdue, with 7 days written notice.
All fees are exclusive of applicable taxes (VAT, GST, withholding tax, etc.), which are borne by the Client. Where withholding tax is mandatory in the Client's jurisdiction, the invoice amount will be grossed up so we receive the net fee originally agreed, unless otherwise agreed in writing.
Third-party costs (paid advertising spend, software licences, premium fonts, stock imagery, hosting) are invoiced separately at cost or pre-funded by the Client.
5. Intellectual property
5.1 Client deliverables
On full payment of the relevant invoices, TravelTradeInsights assigns to the Client all right, title and interest in the foreground deliverables created specifically for the Client under the SOW — including website designs, source code, copy, content, design files, ad accounts, customer follow-up system configurations, simple screen showing your numberss and bespoke smart helpers.
5.2 TravelTradeInsights background IP
Methodologies, frameworks, processes, checklists, internal tools, code libraries, training data, prompt libraries and proprietary platforms developed by TravelTradeInsights before or outside the engagement remain TravelTradeInsights's property. The Client receives a perpetual, royalty-free, worldwide, irrevocable, non-exclusive licence to use background IP as integrated into the deliverables.
5.3 Third-party IP
Third-party assets (fonts, stock images, plugins, software libraries) are subject to their own licences. We will only embed third-party assets with appropriate licences and will document them in the project handover pack.
6. Confidentiality
Each party agrees to protect the other's Confidential Information using the same standard of care it uses for its own confidential information (and at minimum a reasonable standard of care). Confidential Information includes business strategies, supplier relationships, pricing, booking economics, traveller data, code, and any information marked confidential or reasonably understood to be confidential. Confidentiality obligations survive termination for 5 years, or indefinitely for trade secrets and personal data.
We sign a mutual NDA before discovery and bind every sub-processor under equivalent obligations. See our Privacy Policy for data handling specifics.
7. Warranties
TravelTradeInsights warrants that:
- Services will be performed in a professional and workmanlike manner, consistent with industry standards for travel digital growth services.
- Deliverables will, on acceptance, conform materially to the specifications agreed in the SOW.
- Deliverables will not, to our knowledge, infringe third-party intellectual property rights.
- Personnel assigned to the engagement have the skill and experience represented to the Client.
EXCEPT FOR THE EXPRESS WARRANTIES IN THESE TERMS, ALL SERVICES AND DELIVERABLES ARE PROVIDED "AS IS" AND GOLDEN TREE DISCLAIMS ALL IMPLIED WARRANTIES, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT. WE DO NOT WARRANT SPECIFIC RANKING, TRAFFIC, ENQUIRY OR BOOKING OUTCOMES, AS THESE DEPEND ON SEARCH ENGINE ALGORITHMS, MARKET CONDITIONS AND CLIENT EXECUTION.
8. Limitation of liability
To the maximum extent permitted by applicable law, and subject to the standard exclusions below:
- Each party's aggregate liability arising out of or in connection with each engagement is capped at the fees paid by the Client to TravelTradeInsights under that engagement in the 12 months preceding the event giving rise to the claim.
- Neither party will be liable for indirect, consequential, special, exemplary, punitive or lost-profits damages, even if advised of their possibility.
The above caps and exclusions do not apply to: (a) fraud or wilful misconduct; (b) breach of confidentiality; (c) infringement of intellectual property; (d) liability that cannot be excluded under applicable law.
9. Indemnification
Each party will indemnify the other against third-party claims arising from (i) its breach of these Terms, (ii) its breach of confidentiality, or (iii) its infringement of third-party intellectual property rights. TravelTradeInsights will further indemnify the Client against claims that the deliverables infringe third-party IP, subject to the Client's prompt notice, our control of defence, and the Client's reasonable cooperation.
10. Term and termination
10.1 Term
Each engagement runs for the term defined in the SOW. Retainers default to a minimum 3-month term, after which they continue monthly.
10.2 Termination for convenience
Either party may terminate a retainer on 30 days written notice. The Client may terminate a fixed-fee project for convenience subject to (a) payment for work completed up to the termination date and (b) a kill-fee equal to 20% of the unbilled balance.
10.3 Termination for cause
Either party may terminate immediately on the other party's uncured material breach (30-day written cure period), insolvency, or violation of law.
10.4 Effect of termination
On termination, the Client pays all undisputed fees due for work performed up to the termination date, and TravelTradeInsights transfers all completed and in-progress deliverables, credentials and documentation to the Client. Refund entitlements follow our Refund and Cancellation Policy.
11. Data protection
Where TravelTradeInsights processes personal data on behalf of the Client (e.g. traveller data inside a customer follow-up system build), TravelTradeInsights acts as a data processor and the Client as data controller. A separate Data Processing Agreement (DPA) is signed for every such engagement, addressing GDPR, UAE PDPL, India DPDP and Saudi PDPL requirements. See our Privacy Policy.
12. Force majeure
Neither party is liable for delays or failures caused by events beyond its reasonable control — including natural disasters, pandemics, war, terrorism, civil unrest, government action, internet outages, third-party SaaS outages and labour disputes — provided the affected party gives prompt notice and uses commercially reasonable efforts to mitigate.
13. Non-solicitation
During an engagement and for 12 months after its conclusion, neither party will directly solicit for employment any employee or contractor of the other party who has been materially involved in the engagement, without prior written consent. General advertising and unsolicited applications are not a breach.
14. Publicity
TravelTradeInsights may, after engagement, reference the Client by name and logo in case studies, pitches and marketing materials — unless the Client opts out in writing. Specific commercial figures (revenue, fees, traveller data) are not disclosed without explicit written consent.
15. Governing law and dispute resolution
Default governing law: the laws of the Exclusive jurisdiction: the Dubai Courts, Dubai. The parties will first attempt to resolve any dispute by good-faith negotiation between senior representatives for 30 days, then by mediation, then by litigation.
Alternative governing law options, available on written election before engagement:
- England & Wales — English courts, for UK-headquartered clients.
- Singapore — Singapore International Arbitration Centre (SIAC), for SEA-headquartered clients.
- India — Mumbai courts under the Indian Arbitration and Conciliation Act, for Indian-headquartered clients.
16. General
- Independent contractors. The parties are independent contractors. Nothing creates a partnership, joint venture or employment relationship.
- Assignment. Neither party may assign these Terms without the other's prior written consent, except to a successor on a merger, acquisition or sale of substantially all assets.
- Severability. If any provision is held unenforceable, the remainder remains in force.
- Waiver. No waiver is effective unless in writing.
- Entire agreement. These Terms, together with any MSA and SOWs, constitute the entire agreement between the parties.
- Notices. Formal notices must be sent to legal@traveltradeinsights.com and copied by courier to our Dubai address.