Most travel business owners check five different tabs every Monday — and none of them agree. We put everything on one simple screen. How many bookings. Where they came from. What each booking costs you. What is working. What is not. And right at the top, three plain-English jobs for this week. No more guessing.
Not a pretty picture. A weekly plan for your travel business.
Right at the top of your screen. Three or four clear jobs for this week: stop wasting money on this ad, call these 247 quiet customers, push this destination on Instagram. Made from your real numbers, checked by us every week.
Digital marketing →One simple view: Google ads money, Facebook ads money, the chunk booking sites take, your team's time, repeat customers, and how much each customer is worth over time. Side by side. Easy to read.
Top of Google →Two numbers most travel business owners cannot find. We work them out — for each channel, each trip, each market. If costs jump up, you get a warning the same day. Use it to stop bad campaigns before they bleed your money.
Google ads →See in real time — how many bookings come straight to you versus through Booking.com and Expedia. See exactly how much money you lose to their cut. Watch direct bookings go up as we work together.
Travel agencies →How often customers come back. Which trips bring them back the most. Which months they leave good reviews. The picture your accountant needs and most travel owners never see.
VIP customer service →How long quotes take. How quickly partners confirm. How many balances get paid on time. How many nearly-customers you win back. Because broken systems eat all your marketing wins.
Bookings happen automatically →A simple screen is only useful if the numbers underneath are right. So we always clean up the numbers first — before we paint the screen.
Weeks 1 to 2. We look at every place your numbers live today. We fix the messy bits. We check the last 90 days against your real bookings — so every number on your screen will be true.
Weeks 3 to 4. We bring every number — bookings, ads, website, customer list, payments — into one place. Updates daily. Or every hour for busy travel businesses.
Weeks 5 to 6. We design the screen so it is easy to read. We set up your weekly "do this" jobs. Different views for the owner, the marketing person and the sales team — each sees what they need.
Weeks 7 to 8. We train your team in plain English. We meet you every week to walk through the screen and your jobs for the week. You will know exactly what is working and what to do next.
| Metric | Source(s) | Refresh | Owner |
|---|---|---|---|
| Weekly Action Card | All layers, AI-summarised | Weekly | Founder / CEO |
| Cost per Enquiry by channel | Google Ads, Meta Ads, customer follow-up system | Daily | CMO |
| Cost per Booking by channel | Above + booking system | Daily | CMO / Founder |
| Direct vs booking website share | Booking engine + booking website feeds | Daily | Founder |
| lost revenue from booking website fees | booking website feeds + accounting | Weekly | Finance |
| Repeat booking rate | customer follow-up system + booking system | Weekly | CX lead |
| customer happiness score trend | Post-trip survey | Weekly | CX lead |
| Quote-to-confirm time | Booking engine | Daily | Ops |
| Sales rep pipeline & velocity | customer follow-up system | Daily | Sales manager |
| Google and AI how often you show up on Google | GSC, Ahrefs, AI-search probes | Weekly | SEO lead |
| Customer customer lifetime value by cohort | customer follow-up system + booking system + accounting | Monthly | Founder / Finance |
Six data sources, three of them in PDFs from suppliers. Founder spent 8 hours a week assembling Monday numbers. Built a Metabase dashboard on a Postgres warehouse, daily refresh, with action-card layer.
After 90 days: Founder Monday prep down to 20 minutes. Discovered that 38% of "Booking.com" attributed revenue was actually first-touch organic — rebalanced spend accordingly. Marketing efficiency up 31%.
Saudi Arabia →Already on Power BI but with a single Google Analytics source — invisible booking website bookings making 41% of revenue look unattributed. Rebuilt with Looker on BigQuery, all sources unified including Viator and GetYourGuide.
After 4 months: True channelreturn on what you spendvisible for the first time. Cancelled USD 42k/yr Bing Ads spend that was producing zero. Reinvested into a tighter Google Ads campaign that delivered 2.3× the bookings.
Luxury travel →Used Looker Studio but it broke weekly because of UTM chaos. Did a full UTM and customer follow-up system-field cleanup, rebuilt the dashboard with role-based views for founder, CMO and ops, plus a weekly action card.
After 8 weeks: Dashboard hasn't broken once. Pause-failing-campaign-cycle dropped from 11 days to 3. Cost per booking down 22% in the first quarter post-launch.
Singapore →"I used to walk into Monday with five tabs open and a spreadsheet I built at 11pm Sunday. Now I open one dashboard, read the action card, and the meeting is done in 25 minutes. We have made better marketing decisions in 90 days than in the previous two years."
We do not build pretty charts to impress your investors. We build the operating layer your team runs the business on — every week, every Monday, every quarter. The action card is the bit that matters; everything else is supporting evidence.
Tell us about your travel business. In 30 minutes we will show you exactly where you are losing customers, where the easy wins are, and which of the seven services below will bring you the most bookings the fastest. No jargon. No pressure. No cost.
Book a free 45-minute Travel Dashboard Audit. We will map every source you use, mark where the numbers disagree, and show you a sample weekly action card for your business — no obligation, no boilerplate.
"Monday prep down from 8 hours to 20 minutes. We have made better marketing decisions in 90 days than in the previous two years." — Founder, destination travel company, Riyadh