Feed Strategy
Feed Strategy
Pretty posts that get likes but no bookings? We fix that. We post for you every week. We reply to every single message — even at 2am. We turn followers into real travellers who book and pay. Your Instagram finally pays for itself.
Almost 6 out of 10 travellers under 45 use Instagram as their main place to find travel ideas. Almost half have booked a trip because of something they saw on Instagram. For luxury, adventure and bespoke travel businesses, Instagram brings more real enquiries than any other social app.
The travel businesses winning on Instagram are not the ones with the prettiest photos. They are the ones who make videos that grab attention in three seconds, write words that read like a friendly travel expert, build Stories that lead to a message, and reply to every message automatically — so no enquiry is ever missed, even on weekends. Add some clever videos from real travel creators and a bit of money behind the best posts, and your Instagram becomes a booking machine.
We have built this exact machine for 18 travel businesses. Every single one now treats Instagram as a real way to make money — not a place to chase likes.
Six things — every single week — to bring you real bookings.
4 to 6 Instagram Reels every week, shot on location when possible, edited by people who know travel. Every Reel grabs attention fast and tells travellers exactly how to book.
Daily Stories with polls and questions that get people to message you. Highlights set up properly so new visitors find your trips fast and book.
Every message gets answered — day or night, weekend or holiday. Hot enquiries go straight to your WhatsApp. Nothing slips through.
We find, brief, pay and measure real travel creators to talk about your trips. No random influencers begging for free holidays.
Show your tour prices and what's included right inside Instagram, so travellers see everything they need without leaving the app.
Location tags, smart targeting and ads that find people similar to your best customers — so the right travellers see your posts.
Travel Instagram rewards consistent volume + structure + measurement. We bring all three on day one.
Account audit, content audit, hook scoring, DM audit, retention map, competitor map and a 90-day Reels editorial calendar.
Location shoot planning, editing pipeline live, DM automation built, showing ads to people who visited audiences instrumented in Meta. Brand-specific hook library shipped.
4 to 6 Reels weekly, daily stories, weekly carousels, monthly creator drops. Posting schedule optimised by audience timezone and engagement data.
Weekly hook + format iteration, paid amplification on organic winners, finding more people like your customerss expanded, DM funnel A/B-tested, creator playbook refined.
Averaged across travel Instagram programs running 6 months or more.
What changes when every post is engineered for the funnel — not the grid.
| Capability | Vanity Instagram | TravelTradeInsights Booking IG |
|---|---|---|
| Hook pattern library | Generic | 8 proven travel hooks |
| DM automation funnel | Manual reply | 24/7 keyword-routed |
| WhatsApp / customer follow-up system sync | Not connected | Real-time |
| Posting volume (Reels/week) | 1–2 | 4–6 |
| Retargeting audiences from IG | Not built | 3+ audiences live |
| Creator collabs (vetted) | Ad hoc | Monthly cadence |
| Reporting on what each enquiry costs you | Followers + likes | CPE + CPB |
| Story funnel + highlights | Random | Designed funnel |
Bespoke and ultra-luxury brands selling experience and aspiration on visual proof.
Industry pageTrekking, dive, safari and expedition operators where Reels drive cold demand.
Industry pageMulti-day operators turning itinerary content into booking enquiries.
Industry pageInbound destination travel companies and tourism boards selling regions to source markets.
Industry pageThe single highest IG-engagement travel market in the world.
Location pageOutbound holiday packages where Reels + WhatsApp routing convert at 4–7x baseline.
Location pageRestructured to 5 Reels/week + DM automation + WhatsApp routing. Qualified enquiries 41 → 304/month in 6 months. Instagram became the largest acquisition channel inside 9 months.
Read case study →Editorial Reels around Kenya, Bhutan, Iceland and Patagonia. Story funnel into private trip enquiries. £740k in attributed bookings from IG in 9 months.
Read case study →Geo-targeted Reels + creator drops for UK and KSA source markets. +412% qualified DMs, corporate event customers +38%, what each enquiry costs you 71% below Google Ads.
Read case study →An engineered Instagram funnel runs 24 hours a day, doing the qualification work your sales team used to do. Here is the structure we ship for every travel brand.
That seven-step loop is what turns Instagram from "we should probably post more" into "Instagram is our biggest booking channel".
"Reels plus DM automation plus WhatsApp routing was the unlock. Within a year Instagram was driving more bookings than our website."
If you sell to agencies, corporate event buyers or corporate travel teams, pair Instagram with Travel LinkedIn Marketing.
"Instagram went from a pretty photo grid to our number-one acquisition channel inside nine months. The DM pipeline never stops."
Straight answers from the team that runs it.
WhatsApp your handle and we will send a written audit inside one business day — hooks, retention, DM funnel, creator opportunity.
Tell us about your travel business. In 30 minutes we will show you exactly where you are losing customers, where the easy wins are, and which of the seven services below will bring you the most bookings the fastest. No jargon. No pressure. No cost.
Book a free 30-minute Travel Instagram Audit. We will score your hooks, DM funnel and creator opportunity — and quote the program.
"Within 90 days we cut losing customers to booking websites from 78% to 41% and doubled direct enquiries." — Tour Operator, Dubai