Booking.com and Expedia spend millions on Google ads. You can't outspend them — but you can outsmart them. We run Google ads that find the travellers booking.com can't reach. Every dollar you spend is judged on one thing: how many real bookings it brought you.
7 out of 10 travel ad accounts lose money on hotel and flight searches — because Booking.com bids higher and books more travellers from those same searches. The travel businesses that make money on Google move their spending to the searches Booking.com can't win — your destination, your kind of trip, the comparison searches travellers do before they pick a tour company.
That's where we start. We check every ad you're running. We move your money to the searches that bring real bookings to your business. We build proper pages for travellers to land on — not your homepage. We connect your ads straight to your follow-up system so Google's smart system learns from real deposits, not just form fills. Within 90 days, most travel businesses cut what they pay for each customer by 4 to 6 out of 10.
A travel business in Dubai winning "private desert safari Dubai". A tour operator in London winning "10-day Sri Lanka tour". A travel company in Mumbai winning "Bhutan family holiday". Same simple approach. Every kind of travel business. Real results.
Six things — every part built to bring you real bookings, not wasted clicks.
Smart ads on the exact searches travellers do before they book a tour. We bid by how much each trip is worth — not random clicks.
Google's automatic ads, but built properly — with your real trip photos, real prices and real reviews. Connected to your follow-up system so Google learns what brings you real customers.
Beautiful travel videos shown on YouTube, Gmail and Google Discover. Build interest in your destinations before travellers even start looking.
Every ad lands on a page made just for that traveller — not your homepage. We test and improve them every week to bring more bookings.
We find people just like your best past customers. We follow up with people who visited your website. We don't waste a single dollar on the wrong audience.
We connect your ads to your booking system. Google's smart ads learn from real deposits, not form fills. So every month, your ads get smarter and cheaper.
Every travel Google Ads engagement runs the same disciplined sequence — borrowed from the best-performing travel accounts.
Account audit, query audit, tracking audit, landing-page audit, booking website gap analysis, audience review, attribution sanity check and a 90-day restructure plan.
Campaign rebuild by destination intent, match-type discipline, Google ads that find customers automatically feed setup, audience layering, conversionconnections wired, smart-bid signals fed back to deposit value.
Search, Google ads that find customers automatically, Google ads that build customer interest launched in sequence. Landing pages shipped. CRO experiments queued. Daily monitoring for first two weeks to catch waste fast.
Weekly performance reviews, audience expansion, creative refresh, query negative-keyword discipline, monthly business reviews, quarterly account rebuild.
Averaged across travel Google Ads accounts running 6 months or more under TravelTradeInsights management.
What changes when your Google Ads partner only works on travel accounts.
| Capability | Generic agency | TravelTradeInsights |
|---|---|---|
| booking websites competitive analysis | Not run | Mandatory |
| Destination intent structure | Generic | Travel-specific |
| Travel-specific special page that turns visitors into customerss | Out of scope | Shipped per campaign |
| customer follow-up system-driven booked-deposit bidding | Form fill only | Revenue-led |
| Google ads that find customers automatically travel feed | Basic | Tour + itinerary feed |
| Google ads that build customer interest for considered travel | Skipped | Default workstream |
| Travel-trained creative team | Generic | Travel videographers |
| Reporting on what each booking costs you | CPC + CTR | CPE + CPB + return on ad spend |
Multi-day operators dominating destination + duration queries.
Industry pageInbound destination travel companies winning private experience and considered itinerary queries.
Industry pageBespoke brands targeting the "private", "bespoke" and "best of" premium queries.
Industry pageTrekking, dive and safari operators on activity + destination queries.
Industry pageHigh-CPC market where travel-specific special page that turns visitors into customerss compound return on ad spend fast.
Location pageOutbound tour operators, cruise lines and ABTA-bonded outbound agencies.
Location pageRestructured an account bleeding budget on hotel terms. -62% what each booking costs you enquiry in 90 days. 4.8x return on ad spend at month 6. Direct bookings overtook booking website bookings inside 9 months.
Read case study →Search + Google ads that find customers automatically + Google ads that build customer interest across Kenya and Bhutan itineraries. £3.2M attributed booked revenue in 11 months, cost per deposit at 4% of package value.
Read case study →Outbound holiday packages from Mumbai, Delhi, Bangalore. +217% booked deposits in 12 months. 71% of new enquiries traceable to Google Ads special page that turns visitors into customerss we built.
Read case study →Most travel accounts ship five years of legacy structure — keyword duplication, broken match types, broken seeing what each customer did, broken Google ads that find customers automatically. Every restructure we do follows the same eight rules.
This is the discipline that runs through every travel Google Ads account at TravelTradeInsights — from a $1,500/month adventure operator account to a $40k/month destination travel company.
"In 90 days our what each booking costs you enquiry was 62% lower than it had been the previous year. By month nine, Google Ads was the most profitable channel we ran."
For most travel brands, yes. Google Ads holds the bottom-of-funnel intent. SEO + AI search compound it for free. See Travel SEO and SEO vs Google Ads.
"They are the rare Google Ads partner who reports in revenue, not vanity. Our smart bidding learns from booked deposits — that one change rebuilt our return on ad spend."
Direct answers from the team that will run the campaigns.
WhatsApp account access and we will return a written audit inside one business day.
Tell us about your travel business. In 30 minutes we will show you exactly where you are losing customers, where the easy wins are, and which of the seven services below will bring you the most bookings the fastest. No jargon. No pressure. No cost.
Book a free 30-minute Travel Google Ads Audit. We will benchmark your return on ad spend, find the booking website gap and quote management — no obligation.
"Within 90 days we cut losing customers to booking websites from 78% to 41% and doubled direct enquiries." — Tour Operator, Dubai