Most redesigns make your website look nicer and your bookings worse. We do the opposite. We keep every page that already brings you customers from Google, fix the parts that lose travellers, and ship a new website that brings in more bookings from day one.
4 out of 10 travel website redesigns lose traffic from Google in the six months after launch. The new design is rarely the problem. The problem is what happens underneath — pages get renamed, links break, the tour pages that brought you customers stop showing up on Google.
Every travel website we redesign has the same story: decent traffic, terrible bookings. So our job is simple — keep every page that already brings you free customers from Google, and rebuild the pages that turn travellers into bookings. Do it in that order, and your bookings grow from week one.
On every redesign, a senior Google expert and a senior designer work together from day one. Every change is checked. Nothing that's bringing you free customers gets broken. Nothing new gets built without proof it will bring you more bookings.
Six things, in the right order, so your Google traffic never drops. Same simple process whether you have 5 tour pages or 500.
Before anything else, we tell you what's working, what's losing you money, and what you'll lose if we get this wrong. No work starts until you approve the plan.
Every page that brings you free customers today gets a safe new home on the new website. Nothing gets lost. Our team has done this 12+ times for travel businesses.
New tour pages, destination pages and booking forms built to turn visitors into customers — proven with real numbers, not just a pretty picture.
Your new website loads in under 2 seconds, even on slow phones in India, the Gulf or Southeast Asia. Slow websites lose customers — yours won't.
Every page rewritten by writers who have actually sold travel — not generic copy from someone who's never spoken to a real traveller.
We watch your website every day for two weeks after launch. Anything goes wrong, we fix it within hours. You don't lose a single booking.
The order matters. Get it wrong and the new design buries the old rankings. Get it right and bookings compound from week one.
Two-week diagnostic across rankings, traffic, conversion, schema, brand and booking website positioning. You receive a written 90-day redesign roadmap before any design begins.
New how pages are organised mapped against the rankings inventory. Every existing URL with traffic or links gets a target on the new site, mapped in a redirect file before a single screen is drawn.
Brand-led visual system, new package, destination, itinerary and booking templates, copy rewrite, accessibility pass, mobile-first build and conversion benchmarks set per template.
Staging crawl, 301 redirect QA, schema validation, Google Analytics + GSC moving to a new site without breaking things, week-one audit, week-four audit and the first three CRO experiments shipped before handover.
Averaged across 31 travel website redesigns shipped between January 2023 and February 2026.
What changes when your redesign partner has migrated 30+ travel websites — not three.
| Capability | Generic redesign agency | TravelTradeInsights |
|---|---|---|
| SEO moving to a new site without breaking things as a deliverable | Outsourced or skipped | Core workstream |
| Pre-redesign rankings inventory | Rarely | Mandatory |
| Schema preservation audit | Manual / patchy | Automated + manual |
| Conversion baseline before design | Not measured | Tracked per template |
| Package-page CRO experience | None | 30+ travel rebuilds |
| Travel-trained copywriters | Generic | Ex tour & destination travel company sales |
| Launch day SEO + Google Analytics watch | Hand-off | 14-day hot-fix rota |
| Post-launch CRO sprint | Out of scope | Included |
If you see your operating reality below, this service was built for you.
Outbound and inbound brands that have outgrown a Wix, Squarespace or first-gen WordPress build.
See industry pageMulti-day operators whose package pages convert below 1.5% on mobile.
See industry pageInbound destination travel companies juggling 100+ packages in two or more languages on a site that loads slowly.
See industry pagePremium operators whose dated visual identity is undercutting their pricing power.
See industry pageTrekking, dive and expedition brands needing better mobile and richer trip pages.
See industry pageFunded travel-tech brands replacing an MVP-era marketing site without losing organic.
See industry pageThree travel websites, three different stacks, three relaunches that lifted bookings without losing rankings.
Migrated a 312-URL Arabic + English site from a legacy CMS to WordPress with custom blocks. +86% free visitors from Google in 5 months, package-page conversion up from 0.9% to 3.1%, mobile LCP cut from 5.2s to 1.5s.
Read case study →Replaced a Joomla brochure with a Next.js platform, kept 100% of ranking equity, rebuilt 28 itinerary pages with day-by-day booking blocks. +204% direct bookings in 9 months.
Read case study →Refreshed a 5-year-old WordPress site with a new IA, package page rebuilds and website loading speed tuning. £1.9M new revenue from 9 destination clusters, average enquiry up from 27 to 124 per month.
Read case study →If your prospective agency cannot point at these line by line in their proposal, the redesign is at risk before it begins.
This is exactly the checklist TravelTradeInsights runs on every travel website redesign — even the small ones.
"We had been quoted £52,000 for a rebuild that would 'eventually' recover the SEO. TravelTradeInsights migrated us in 11 weeks with zero ranking loss and £640k of new direct bookings inside the first quarter."
If you do not have an existing site to migrate, the Travel Website Design service is the right starting point.
"The redesign was the most de-risked project we have ever run. Migration was clean, rankings climbed in week three, and direct enquiries doubled by month six."
Direct answers, no jargon.
Send your URL on WhatsApp and a senior strategist will share an indicative scope and fixed fee inside one business day.
Tell us about your travel business. In 30 minutes we will show you exactly where you are losing customers, where the easy wins are, and which of the seven services below will bring you the most bookings the fastest. No jargon. No pressure. No cost.
Book a free 30-minute Redesign Audit. We will benchmark your current site, score moving to a new site without breaking things risk and quote the rebuild — no obligation.
"Within 90 days we cut losing customers to booking websites from 78% to 41% and doubled direct enquiries." — Tour Operator, Dubai