Free customers, every single day. We get your travel business to the top of Google for the searches that bring real bookings — your country, your tours, your trips. Not random clicks. Real travellers ready to book.
Booking.com and Expedia win 6 out of 10 top spots on Google for travel searches. Trying to beat them at their game is a losing fight. We do it differently — we win the searches the big booking websites can't answer properly.
A tour operator in London ranks first for "10-day Sri Lanka tours" because we built proper trip pages travellers actually want to read. A travel company in Dubai ranks first for "private desert safari Dubai" because we wrote the kind of honest answers Booking.com never bothers to. A luxury operator wins "best private safari Kenya" because Google sees them as the real expert.
Search is also changing. Almost half of all travel questions on Google now get answered by AI right inside Google — no click needed. Our work makes sure your business is the one mentioned in those answers, with a clear path back to your tour page. That's the difference between regular Google work and a real growth plan.
Six things we do for you every month. All of it focused on bringing you bookings — not just clicks.
60 to 120 travel searches we map out for your business — destinations, tours, "best time to visit", visa questions, comparisons. We start with the easy wins that bring fastest results.
8 to 16 long, helpful articles every month — written by people who know travel. Built to show up first on Google and get mentioned by AI tools too.
We fix every quiet problem on your website that Google hates — slow pages, broken links, missing information. All the boring stuff that stops you ranking, done properly.
Every tour page on your website is one click away from the articles that bring interested travellers in. So readers turn into customers.
Real reviews, real licences, real awards, real expert names on your pages. Google trusts you more. Travellers book you more.
Travel magazines, tourism boards, niche newsletters and expert round-ups talking about your business. Never shady tricks — only honest mentions that last.
Standard SEO retainers are billed by month and judged by year. Ours are billed by month and judged by what each booking costs you enquiry.
Technical crawl, rankings inventory, content gap, schema audit, link profile and booking website competitor map. A 40-page diagnostic and the first 12-week sprint plan.
Fix technical SEO, ship schema, rebuild on-page across high-value templates (destinations, packages, itineraries), redesign internal links and clean up cannibalisation.
Eight to sixteen articles a month, structured as groups of related pages with hub + spoke + internal link pattern. Editorial calendar planned three months ahead.
Link earning, AI search layering, CRO experiments on top-ranking pages, traveller proof updates and the first feedback loop from booking data back into the keyword plan.
Averaged across the last 19 travel SEO programs running for 12 months or more.
What changes when your SEO partner only works on travel websites.
| Capability | Generic SEO agency | TravelTradeInsights |
|---|---|---|
| Travel topic cluster library | Not specialised | 600+ travel templates |
| booking websites gap analysis (Booking/Expedia/Viator) | Not run | Mandatory |
| Travel schema (TouristTrip / Trip / Offer) | Generic schema | Full implementation |
| AI search + AI search bundled with SEO | Separate or absent | One integrated program |
| Editors with travel-writing background | Generic writers | Ex destination travel company, tour, editorial |
| Reports framed by booking enquiries | Traffic + keywords only | Cost per enquiry & booking |
| Local market depth (UAE, KSA, UK, IN) | Surface | Native teams |
| Travel link earning network | Generic outreach | Travel trade only |
Multi-day operators ranking for destination + duration queries ("10 days in Vietnam").
Industry pageInbound destination travel companies ranking destination + supplier queries against local booking websites.
Industry pageBespoke and ultra-luxury brands ranking the high-intent "private", "bespoke" and "best of" queries.
Industry pageTrekking, dive and safari operators ranking activity + destination queries.
Industry pageLocal SEO for destination travel companies, agencies and inbound operators in the GCC.
Location pageOutbound tour operators, cruise lines and ABTA-bonded agencies.
Location pageBuilt 90 destination clusters around Dubai, Abu Dhabi, RAK and Oman experiences. +318% organic enquiries in 11 months, top-3 for 184 transactional queries, booking website share down 41%.
Read case study →Ranked for "private safari Kenya 14 days" and 38 sister terms, captured AI Overview placement in 27% of cluster searches. £2.4M in booked safari revenue attributed inside 8 months.
Read case study →120-article content engine covering 24 trekking and safari programs across India and Nepal. +412% top-3 positions, qualified enquiries from 41 to 304 a month, what each booking costs you 71% below Google Ads.
Read case study →Most travel brands fight for the obvious destination terms and ignore the queries that actually convert. We map every program across all nine families.
Each family gets its own cluster architecture, schema profile and CRO baseline. Each is judged on the only number that matters: enquiries it sends to your customer follow-up system.
"Within six months we were ranking page one for 41 high-intent terms. Direct enquiries overtook booking website bookings in month nine. The team thinks like tour operators, not SEO contractors."
The same content that ranks in Google can be engineered to be cited in ChatGPT, Perplexity and Bing Copilot. See AI Search Visibility and AI Search Visibility.
"In nine months we ranked for 184 high-intent terms across our destinations. Direct bookings tripled and losing customers to booking websites dropped from 78% to 41%."
If your prospective SEO agency cannot answer these the same way, you are buying a lottery ticket.
WhatsApp a senior strategist with your URL. We will share a 6-page opportunity report inside one business day.
Tell us about your travel business. In 30 minutes we will show you exactly where you are losing customers, where the easy wins are, and which of the seven services below will bring you the most bookings the fastest. No jargon. No pressure. No cost.
Book a free 30-minute Travel SEO Audit. We will benchmark your rankings, score your content gap and quote the program — no obligation.
"Within 90 days we cut losing customers to booking websites from 78% to 41% and doubled direct enquiries." — Tour Operator, Dubai